Indian Premier League streaming and TV rights sold for $5.6 billion (£4.6 billion).
AFP cited unnamed sources as saying that Viacom18.
Which is owned by Indian tycoon Mukesh Ambani, and has won streaming rights for $2.6 billion.
According to local media, Disney-owned Star India purchased TV rights for almost $3 billion.
The aggregate value of the two agreements is more than twice as much as the $2.4 billion that Star spent on the IPL in the preceding five seasons.
There are still two sets of rights up for grabs.
TV rights for the next five seasons, which includes 410 IPL matches.
Were sold for around $7.36m (£6.1m) per game in the winning offer.
The annual two-month competition’s internet streaming.
Each match’s rights from 2023 to 2027 sold for $6.4 million (£5.3 million).
Cost-per-game, the IPL ranks with the NFL and the English Premier League as one of the most expensive sports leagues in the world.
The international broadcast also rights for the IPL and non-exclusive rights to select matches to remain up for grabs in the auction.
Which began Sunday morning and is currently on its third day.
Indian cricket’s also national governing body, the BCCI.
Is expected to profit from the sale of more than $6 billion (£5 million).
The IPL draws many of the best cricketers in the world with lucrative contracts since it is one of the most widely watched sports events around the globe.
For more information from SPORT click here!
Follow us on our social networks!
